The Bristol & West building society is to sponsor the new series of Friends on Sky One.
The fifth series of the US sitcom kicks off on Thursday, 7 January at 9pm, taking up the story of Ross and his on-off wedding to Emily.
The deal, struck by the Bristol & West's ad agency, JPH, with Sky Sales, incorporates sponsorship bumpers on all episodes and repeated episodes, plus branding on all programme-specific trailers until the end of the year. It also embraces off-air promotions including on the internet. Bristol & West will then have first option on renewing the sponsorship for the following season.