Brita ad takes swipe at soft drinks with city made of sugar

A city built out of 221,314 sugar cubes is used to illustrate the amount of sugar an adult would consume over a lifetime were he or she to consume a soda a day, in a US ad for water filter brand Brita.

Brita ad: a human body as a city made from 221,314 sugar cubes
Brita ad: a human body as a city made from 221,314 sugar cubes

The commercial is another attack on the increasingly beleaguered soft drinks industry. The 30-second spot starts off small, with an image of nine sugar cubes and the voiceover declaring: "This is the equivalent of the sugar in one regular can of soda."

More cubes are used in the construction until a few skyscrapers are formed to illustrate the amount of sugar consumed from drinking a "soda a day for a year".

The big reveal shows a large model city in the shape of a human body, representing the amount of sugar that would be consumed over a lifetime's daily consumption of a soda. "Drink more water," the ad says.

Brand: Brita

Agency: DDB

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