Britain's Beer Alliance "That special feeling" by Havas London

Britain's Beer Alliance is trying to save local pubs with a TV, print and social media campaign by Havas London.

The campaign is a rallying cry to get the public and the chancellor to support pubs and brewers, by visiting them and giving financial help, respectively.

A film directed by Leo Maguire and produced by Sarah Mavity at Stink Films is supported by print and social media executions, as well as posters in pubs, bars and clubs nationally.

The work is the latest iteration in the "Long live the local" campaign by Havas.

Credits

Creative agency
Chief executive
Managing director
Chief creative officer
Creative partner
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Copywriter
Global chief strategy officer
Strategy director
Account director
Account manager
Agency producer
Agency assistant producer
Photographer
Production company
Director
Producer
Post-production
MPC
Sound design
Project manager
Media planning/buying
Managing director
Managing partner
Social manager

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