Britain's Got Talent wins primetime contest with 9m viewers

LONDON - Last night's live semi final of 'Britain's Got Talent' saw off its rivals for the second evening running, with almost 9m viewers, according to unofficial estimates.

The latest instalment, in which viewers voted for two contestants to go though to Saturday's live final, attracted a 35.2% share of the audience between 8.30pm-10pm. The first live semi final netted 10.9m viewers on Monday night.

There will be further 'semi-finals' of the programme tonight, Thursday and Friday.

The tenth episode of BBC One's 'The Apprentice' bounced back from a mere 5m viewers last week after it lost out to live coverage of the Champions League final on ITV1, with 6.5m viewers and a 25.6% share last night.

The business reality show's sister programme 'The Apprentice: You're Fired', presented by Adrian Chiles, scored 3.3m viewers and a 15.8% share on BBC Two, at 10pm-10.30pm.

Channel 4's 'Gordon Ramsay's F Word' could only manage a lowly 1.1m viewers and a 4.4% share between 9pm-10pm, as 'Britain's Got Talent' dominated prime time viewing. Including figures from Channel 4+1 it drew 1.5m viewers and a 6% share.

It was also beaten by Five's US crime drama 'CSI: Crime Scene Investigation', with 1.6m viewers and a 6.3% share.

However, Channel 4's beauty series '10 Years Younger' opened with a solid 2m viewers and an 8.4% share earlier in the evening at 8pm-9pm.

Last night's episode, which was the first of an 11-part series, earned a further 68,000 viewers and a 0.2% share on Channel 4+1, taking its total audience share up to 8.7%, with the individual audience unchanged at 2m viewers.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content