Britannia denies it has awarded £12m media task

LONDON - The Britannia Music Company has denied that it has decided the fate of its £12m media business, although incumbent Carat has been knocked out of the race.

Reports suggested that MediaCom had beaten Carat and MediaVest Manchester to win the account, but both the client and the MediaCom denied the account has been decided.

Britannia marketing director Adam Tewson confirmed that the retailer had shortlisted and was still in discussions with MediaCom and MediaVest Manchester. An appointment is expected to be made in two weeks' time.

The review is being conducted by Ford Ennals, who joined the mail order music club as managing director from Lloyds TSB where he was the bank's chief marketer.

Britannia is understood to be preparing to move its marketing spend above the line after inviting Leo Burnett with ARC, and Abbott Mead Vickers BBDO with Proximity, to pitch for the creative account. It traditionally uses direct mail.

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