Britannia rules the waves with patriotic P&O Cruises rebrand

Britannia truly does rule the waves for P&O Cruises, which has overhauled its visual identity to loudly proclaim its British heritage.

Britannia rules the waves with patriotic P&O Cruises rebrand

The cruise company has revealed the design for its new flagship, appropriately named Britannia, with a large Union Flag motif and blue funnels appearing on the vessel. Eight further ships will be redesigned to include the patriotic livery, with the new design taking to the waves from 2015.

Brand: P&O Cruises

Client: David Dingle, chief executive