Britannic appoints Scottish agency

- Britannic Asset Management has appointed Glasgow-based agency, The Bridge, to handle creative work on its £1 million account after a pitch also involving two other Scottish shops--Faulds and The Union.

The appointment is the precursor to a brand-building programme beginning next month which will see Britannic move beyond its trade press presence and into consumer press and posters. Feather Brooksbank will handle media buying.