How British Airways aims to take festival-goers 'beyond the clouds'

British Airways is bringing the holiday vibe to festival goers at this year's Isle of Wight Festival, with an immersive holiday and music-themed experience.

How British Airways aims to take festival-goers 'beyond the clouds'

The activation, called ‘Beyond the Clouds’, is being delivered by agency TRO. The festival, which this year celebrates its 50th anniversary, is taking place from 21-24 June at Newport on the Isle of Wight. 

Festival-goers will step into an immersive experience bringing BA’s exciting worldwide destinations alive at the festival. There will be plenty of entertainment on offer, with chilled out relaxation zones, glitter makeovers, and DJs and live music available for visitors, providing the soundtrack to "their journey".

People will also have the chance to make their own music by experiencing BA's cockpit karaoke. There will also be prizes available including flights to Instagram-worthy destinations across the globe.

British Airways has curated a zone at the Isle of Wight Festival for a number of years.