British Airways and Avios "VR Madrid" by Soul

British Airways and travel rewards firm Avios are launching a new VR campaign to encourage passengers to collect Avios points while booking flights to Madrid.

Created by Soul, the video centres on 360 degree footage exploring lots of different locations in Madrid, including the Temple of Debod, San Miguel Market and Retiro Park.

Viewers can immerse themselves by exploring a full 360 degree view of parts of the city and learn interesting facts, such as the location of Botin, the oldest restaurant in the world.

The campaign will be the focus of an ad in the March edition of The Sunday Times Travel Magazine, out on 2 February 2017. The magazine will also come with Avios and British Airways branded Google Viewers in Tesco stores.

The campaign will also be pushed on YouTube by iProspect.

Credits

Agency
Executive creative director
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Editor, post production, sound design and typographer
Media
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Head of video
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Biddable account manager