The review is in its early stages, but a number of agencies have already been contacted directly.
The brief is understood to include all web-build and eCRM duties around BA.com, as well as digital marketing activity to boost ticket sales through the site.
British Airways uses a number of agencies to handle various portions of its digital advertising business. These include Bigmouthmedia, Incentivated and the Omnicom-owned agency Being.
During its time working with British Airways, Being has created a series of digital campaigns to help calm consumers’ fears during strikes by the airline’s cabin crew.
News of the review comes as British Airways launches a major advertising campaign, created by Bartle Bogle Hegarty, to help boost pride in the brand.
