British Airways "face"

It took a cast of thousands to produce British Airway's 'face' campaign in 1989.

The ad was produced by Saatchi & Saatchi with filming taking place in Utah. It took sweeping landscape scenes, scores of extras and fitted them to an opera inspired soundtrack.

Actors move in formation to create a face image before a British accented voice over reveals that every year the airline brings 24 million people together.

A recent Channel 4 show ranked the ad 62 in its '100 Greatest TV Ads' list.

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