British Airways "Made by Britain" by Ogilvy UK

British Airways is marking its 100th anniversary with its first brand campaign in six years.

The ad, created by Ogilvy UK, is a love letter to Britain, with stars including Olivia Colman and Anthony Joshua travelling alongside people from all walks of life. According to the brand, its passengers represent modern Britain and its values, such as creativity and open-mindedness. The idea of British identity may prove controversial as Brexit looms, but the film is a loving portrait of all the characteristics that make this country a special place. It was created by Andy Forrest and Nicola Wood and directed by Tom Tagholm through Park Pictures. 

Credits

Director of brand and customer experience
Head of brands and marketing
Manager, global marketing and communications
Campaign managers
WPP Team Horizon - comprised of teams from Ogilvy and Wavemaker
Creative agency
Executive creative director
Creative director
Head of design
Client lead IAG
Managing partner
Client director
Account manager
Head of strategy, communications
Strategy director
Senior producer
Assistant producer
Agency project manager
Agency
Executive creative director
Account supervisor
Media agency
General manager
Client director
Account director
AV account director
AV account manager
Performance account manager
Display account manager
Production company
Director
1st assistant director
Producer
Grade artist, MPC
VFX supervisor, MPC
Animation director, Framestore
Music supervisor, Native
Music editor, Native
Sound designer, Wave Studios