British Airways is marking its 100th anniversary with its first brand campaign in six years.
The ad, created by Ogilvy UK, is a love letter to Britain, with stars including Olivia Colman and Anthony Joshua travelling alongside people from all walks of life. According to the brand, its passengers represent modern Britain and its values, such as creativity and open-mindedness. The idea of British identity may prove controversial as Brexit looms, but the film is a loving portrait of all the characteristics that make this country a special place. It was created by Andy Forrest and Nicola Wood and directed by Tom Tagholm through Park Pictures.