British Airways takes out Superbrands list for a third year

British Airways has been recognised as the strongest consumer brand in the UK, after taking the number one spot in the consumer Superbrands 2016 league table.

British Airways has placed at number one in the Superbrands league table 2016 (
British Airways has placed at number one in the Superbrands league table 2016 (

This is the third year in a row that the airline company has topped the list, meanwhile watchmaker Rolex came in at number two for the second year running.

Toy manufacturer Lego was voted the third strongest brand, followed by Dyson in fourth place, Gilette, and Mercedes-Benz respectively in fifth and sixth.

Rounding out the top 10 is Apple at number seven and car manufactuer Jaguar at number eight, meanwhile Kellogg's took the ninth spot, and Andrex placed at number 10. 

Other brands to feature in the 20-strong list include Nike, Heinz, Coca-Cola, Google and 

The annual Consumer Superbrands survey is independently administered by The Centre for Brand Analysis (TCBA), and includes the opinions of an Expert Council comprising 30 senior industry figures, along with a sample of 2,500 British consumers.

Individuals involved in the process are required to consider the following definition during the judging process: "A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise." 

They are also asked to assess brands in relation to the three key factors of quality, reliablity and distinction. 

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