British Airways uses 600,000 coins to draw Statue of Liberty

British Airways has created a giant piece of coin art in one of its hangers to celebrate the launch of its discount season, the 'Big British Airways Take Off'.

British Airways: 600,000 coins to make the Statue of Liberty
British Airways: 600,000 coins to make the Statue of Liberty

The airline used 600,000 coins to sketch out the Statue of Liberty, as a nod to its flagship destination, New York.

The coins were delivered from a London bank vault to the hanger, where a team of seven took six hours to construct the image. It measures 10 metres by eight metres.


Brand: British Airways

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content