British Army "A soldier is a soldier" by Karmarama

The British Army is launching its latest recruitment drive today (23 July).

The campaign by Karmarama spans cinema, video on demand, radio and social media. It highlights how soldiers are defined by their skills, not gender, as part of the Army's message that all of its recruits are "nurtured and valued".

The centrepoint of the campaign is a 60-second film narrated by serving female soldiers. It was directed by Hannah Berry George and produced by Angelica Polonczyk at K-Studios. 

Credits

Head of marketing
Creative agency
Chief creative officer
Executive creative director
Creative directors
Head of planning
Planning director
Creative producer
Head of design
Deputy head of design
Producer
Production assistant
Chief client officer
Deputy managing director
Account director
Production company
Post-producer
Executive producer
Production manager
Director of photography
1st AD
Offline editor
VFX supervisor
Colourist
VFX producer
Sound
Engineer