The British Army is launching its latest recruitment drive today (23 July).
The campaign by Karmarama spans cinema, video on demand, radio and social media. It highlights how soldiers are defined by their skills, not gender, as part of the Army's message that all of its recruits are "nurtured and valued".
The centrepoint of the campaign is a 60-second film narrated by serving female soldiers. It was directed by Hannah Berry George and produced by Angelica Polonczyk at K-Studios.