British Army calls online pitch

LONDON - The British Army is searching for a digital agency to work on its account alongside the incumbent, Publicis Modem.

Army calls digital creative pitch
Army calls digital creative pitch

The Army is conducting its search via COI, and the selected agency will be required to provide digital services for the Army over the next three years.

Publicis Modem, the agency behind the Army’s "start thinking soldier" campaign, currently has responsibility for the creative digital element of the Army's recruitment marketing.

The Army is in the process of holding a wide-ranging review of its advertising account, revealed by Campaign (9 April).

Publicis Groupe UK has the lion's share of the business.

The review covers every area of the Army’s recruitment process, including advertising, media planning and buying, direct marketing and digital.