British Gas derided in Roose & Partners TXU Europe posters

TXU Europe is taking aim at British Gas as it launches a new

utilities brand, TXU Energi, across the UK.

A series of posters breaking across London and other UK cities makes

scathing reference to British Gas' prices and customer care policy with

taglines such as "All you get from British Gas is hot air" and "British

Gas must think you have money to burn".

The ads, through Roose & Partners, form a teaser campaign ahead of a

major TV push scheduled for later this month. The campaign, which is

planned and bought by MediaCom, will seek to establish the TXU Energi

brand, formed through the merger of Norweb Energi and Eastern Energy.