British Gas' Hive bus shelter heats up with a Twitter request

British Gas smart energy brand Hive has installed a tweet-activated bus shelter in Manchester Piccadilly station, which will warm up users waiting inside when they tweet using #TweetToHeat.

British Gas: warming up bus stops to promote Hive smart home service
British Gas: warming up bus stops to promote Hive smart home service

The stunt is a campaign for Hive, the smart home kit that allows users to control their heating and hot water remotely.

The pop-up shelter launches today, and uses technology from Visual Voice to process and respond to tweets under #TweetToHeat.

Waiting passengers who tweet under the hashtag will see a response from the Hive Twitter account, as the shelter heats up.

Pamela Brown, who heads up marketing and insight at British Gas' connected homes division, said: "We love #TweetToHeat – it fits perfectly with our progressive communications approach, using technology to bring to life our smart brand idea; that you can control your heating and hot water from anywhere with your phone."

BrandHive, by British Gas

Agency: CHI&Partners 


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