British Gas "Kitchen" and "Bathroom" by The & Partnership London

British Gas has launched a campaign following the lives of real-life customers.

Comprising two 60-second spots, the "Here to solve" campaign showcases the debilitating effects that a broken boiler, blown fuse box or a leak can have on a home.

While "Kitchen" follows a couple’s cooking life, from spilled dishes and empty milk cartons to malfunctioning washing machines, "Bathroom" showcases a young family’s hectic routine from the perspective of a mum. Both sets of characters encounter maintenance problems that are quickly resolved by British Gas staff.

The TV spots are supported by cinema, radio, out-of-home, social media and digital activity until April. They were created by Kate Allsop and Howard Green, and directed by Simon Ratigan through HLA. 

Credits

Marketing director
Head of customer engagement & acquisition
Marketing manager
Agency
Executive creative director
Senior producer
UK business lead
Senior account director
Account director
Account managers
Account executive
UK strategy lead
PR lead
CRM lead
Media lead
Digital lead
Planner
Production company
Director
Executive producer
Producer
Production assistant
Camera operator
Production designer
Grade
Colourist
Grade post producer
Post production
Senior post producer
VFX supervisor
Sound design
Sound engineer
Music supervision