British Gas has launched a campaign following the lives of real-life customers.
Comprising two 60-second spots, the "Here to solve" campaign showcases the debilitating effects that a broken boiler, blown fuse box or a leak can have on a home.
While "Kitchen" follows a couple’s cooking life, from spilled dishes and empty milk cartons to malfunctioning washing machines, "Bathroom" showcases a young family’s hectic routine from the perspective of a mum. Both sets of characters encounter maintenance problems that are quickly resolved by British Gas staff.
The TV spots are supported by cinema, radio, out-of-home, social media and digital activity until April. They were created by Kate Allsop and Howard Green, and directed by Simon Ratigan through HLA.