AgencyCHI & Partners
SectorTelecom / Utilities brands
British Gas seeks to occupy a warm spot in consumers' hearts with a new cutesy CGI campaign.
CHI & Partners created the ad, which promotes the energy supplier as a brand rather than selling a single product or service. It opens on animals tucking themselves, and their offspring, into bed at night and then switches to a mother watching her son drift off as she checks the radiator. The voiceover reads a poem about there being no place like home. The spot builds on British Gas’ "planet home" position, which has been in use since 2009. It was written by Liz Oakley, art directed by Rob Ferrara and directed by Lauren Indovina through Psyop.