British Gas signs as Christian O'Connell breakfast sponsor

LONDON - British Gas has signed as the sponsor of the Christian O'Connell Breakfast Show on Absolute Radio.

Christian O'Connell...British Gas signs as sponsor
Christian O'Connell...British Gas signs as sponsor

The six-month deal will see the utility provider sponsor the show from today and will involve O’Connell and his team scripting and presenting the in-show credits for British Gas.

Sponsorship includes British Gas-branded trails across Absolute Radio throughout the day, and the Absolute Radio homepage will display British Gas branding today to highlight the sponsorship.

The deal was negotiated by Carat Sponsorship, a division of British Gas’ media agency, and Luke Moore, the sponsorship account manager at Absolute Radio.

Previous sponsors include Orange and Sky.