British Gas "Smarter homes for all" by CHI & Partners

Intrepid penguin Wilbur and his friends go on a quest to give the people of the UK smarter homes, in the latest ad from British Gas.

The penguins cross windy hilltops and suburban streets to deliver smart meters and connected products to homes across the country. 

The TV ad broke on 25 March on Channel 4. It will run until 7 May, supported by radio, and digital out-of-home at London’s St Pancras station.