British Gas has launched a multimedia advertising campaign by Nucleus that aims to simplify the jargon-filled subject of sustainability.
Three 30-second films show the simple sustainable actions we can make every day. They were directed by Aaron Stoller and produced by Sara Cummins through Biscuit Filmworks.
As well as TV, the campaign is running across cinema, digital, VOD and out-of-home channels. Media was handled by MediaCom.