British Gas "Two sides of the story" by Ogilvy UK

British Gas reveals the hidden struggles of unpaid carers, in the final campaign for the brand by Ogilvy UK.

Running during National Carers Week, the ad features interviews with four real unpaid carers, while separately their closest friends are asked the same questions about the carer. A split-screen format shows the difference between how carers present themselves on the outside and how they really feel, forcing their friends to confront the realities of the carers’ lives. The spot is part of the brand’s "Share you care" campaign, which encourages carers to open up so they can get support.


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