British Heart Foundation "Wear it. Beat it" By DLKW Lowe

Lowe Open has created direct and digital marketing to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February. The TV ad, created by DLKW Lowe and called "conditions", features children attempting to say the clinical name for their specific heart condition. Supporting work also includes a series of online films. The activity encourages people to wear red clothes and make a donation on Wear Red Day.