British Midland has called a review of its pounds 4 million
full-service account ahead of its planned expansion into the
transatlantic market and a radical image overhaul.
Faulds Advertising, which has been working with British Midland for four
years, will repitch for the account alongside three other unnamed
The review is being handled by the AAR and a decision is expected in
Simon Gregory, the general manager for marketing, said: ’We have an
excellent relationship with Faulds. However, at this exciting time in
our development we need to reassess our needs to ensure we have the
right partners on board for the next stage of the company’s growth.’
Faulds’ work for British Midland has positioned it as ’the airline for
Europe’ through a series of TV, press and poster ads aimed mostly at
Ian Wright, the marketing director at Faulds, said: ’British Midland is
close to our heart. We are going 110 per cent to keep the business.
We’ve done a brilliant job and we’ve got lots of ideas and plans.’
Faulds won the business from DMB&B in August 1995 after a final
head-to-head pitch against Partners BDDH. The Leith Agency, Leagas
Delaney, Bartle Bogle Hegarty and Team Saatchi were also longlisted for
There have been a number of senior personnel changes at British Midland
this year, including the appointment of John Morgan as the new sales and
marketing director, who joins from British Airways in January next
James Hogan, the chief operating officer, joined from Forte in March.