The British Olympic Association's head of marketing, Leah Davis, is joining Laureus, the group that promotes sport as a force for good, as director of marketing and communications.
Davis, who starts on 7 January, joined the BOA before the London 2012 Olympic Games and was "custodian of the Team GB brand", Laureus said.
At Laureus, she will oversee the marketing and communications strategy for all elements of the organisation, including the World Sports Awards, the Sport for Good initiative and the World Sports Academy.
Davis will join ahead of the 2019 World Sports Awards, taking place in Monaco on 18 February.
Jonathan Hill, chief executive of Laureus World Sports Awards, said: "We’re delighted to have such an experienced and recognised marketing executive joining the team at a truly exciting point in the growth of our movement. Leah has extensive agency and in-house experience and her knowledge of the current sports marketing space will help us in our goal to take the Laureus story to new audiences around the world."
Davis said: "Laureus is a globally recognised organisation which uses the power of sport to improve the lives of young people around the world. It’s an honour to join the team at an exciting stage in the journey and I’m excited by the opportunities and challenges that lie ahead. I look forward to working with the team to tell the inspirational stories of the Laureus movement in engaging and innovative ways on a global stage."