British Red Cross "every crisis is personal" by Arthur London

The British Red Cross has released a TV campaign calling for people to support its activities around the world. Arthur London created the spot, which explains that the Red Cross does not distinguish between a conflict on the other side of the world or a single instance of human suffering in the UK – all that its members see is a person in need of help. The work was created by Neil Bazell and David Fitzduff, and directed by Adam Bonke at 15 Badgers.