British Red Cross "Kindness will keep us together" by VCCP

The British Red Cross has launched a campaign showcasing the human capacity to support one another during the coronavirus pandemic.

Created with the help of 11 UK-based artists, including graphic artist Anthony Burrill, the campaign comprises a range of pieces, all of which read: "Kindness will keep us together."

One-hundred limited-edition prints will be up for sale to raise donations, while black-and-white versions will be available to download via the British Red Cross online shop, with people encouraged to colour them in and share their work on social media.

It is supported by a 30-second radio spot voiced by actor Jason Isaacs. The work was written by Chris Meaton and art directed by Cristina Vant. Media is handled by MediaLab.

This is VCCP’s first campaign for the British Red Cross since winning the account in January.