British Red Cross "The power of kindness" by Creature

The British Red Cross champions the small ways in which anyone can make a difference through the power of kindness in a campaign aiming to raise the organisation's profile in the UK.

A new film by Creature was shot in Manchester using real Red Cross volunteers and shows how small acts of kindness have an infectious effect, which is illustrated by a glowing pulse of kindness emanating from within the volunteers. Actor Jason Isaacs provides the voiceover. The work was created by Josh Dando and Steven Dodd and directed by Rocky Morton through MJZ.  

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750
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