The British Television Advertising Awards 1997: The Chairman’s Award: The Channel 4 Award - Praised and feared alike by his peers, this director is never satisfied - Tony Kaye

As most of you will know the Chairman’s Award goes to an individual who has made an outstanding contribution to the

As most of you will know the Chairman’s Award goes to an individual

who has made an outstanding contribution to the



production of television advertising. Sometimes it has gone to those who

conceive the ideas for commercials, at other times, to those who

transform and embellish those ideas on finished film.



This year it is awarded to someone who, despite being relatively young,

has already become a legend. About whom stories are told and retold.



And the stories about Tony Kaye are rarely exaggerated.



Because the man is possessed. Possessed of a passion to reach his own

unattainable standards. And in attempting to reach them, as many of you

will know, last-minute changes, re-shoots and quantities of film footage

are secondary. It is the final result that matters.



And what results. Nike’s seamless ’Kick It’, the beautiful ’Relax’ for

InterCity , the enchanting ’Furry Friends’ for Solid Fuel and the Soul

Asylum’s ’Runaway Train’ pop video.



Even after his work has run and people swoon with admiration, he still

insists he could have done it better. Even when his Mum tells him she

likes his films he wonders how he could have improved them.



Tony Kaye has had an extraordinary impact on the art and craft of

television advertising film-making, and it is with pride that we give

him the British Television Advertising Award’s Chairman’s Award for

1997.



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