As most of you will know the Chairman’s Award goes to an individual
who has made an outstanding contribution to the
production of television advertising. Sometimes it has gone to those who
conceive the ideas for commercials, at other times, to those who
transform and embellish those ideas on finished film.
This year it is awarded to someone who, despite being relatively young,
has already become a legend. About whom stories are told and retold.
And the stories about Tony Kaye are rarely exaggerated.
Because the man is possessed. Possessed of a passion to reach his own
unattainable standards. And in attempting to reach them, as many of you
will know, last-minute changes, re-shoots and quantities of film footage
are secondary. It is the final result that matters.
And what results. Nike’s seamless ’Kick It’, the beautiful ’Relax’ for
InterCity , the enchanting ’Furry Friends’ for Solid Fuel and the Soul
Asylum’s ’Runaway Train’ pop video.
Even after his work has run and people swoon with admiration, he still
insists he could have done it better. Even when his Mum tells him she
likes his films he wonders how he could have improved them.
Tony Kaye has had an extraordinary impact on the art and craft of
television advertising film-making, and it is with pride that we give
him the British Television Advertising Award’s Chairman’s Award for