The British Television Advertising Awards 1997: Top Advertising Agency: The AFM Lighting Award - Abbott Mead Vickers BBDO

For the first time in the history of the British Television Advertising Awards Abbott Mead Vickers BBDO has been named the most successful agency.

For the first time in the history of the British Television

Advertising Awards Abbott Mead Vickers BBDO has been named the most

successful agency.



This long-awaited accolade rewards a high-calibre portfolio of humorous

and emotive work for clients as diverse as the Economist (top), W. H.

Smith, Pizza Hut, Famous Grouse (left), the COI and Alka Seltzer (below

left). AMV is a mature agency capable of producing consistently

excellent work - each commercial is born of AMV’s core philosophy that

creatives should produce scripts based on a strong idea.



The winning ads also demonstrate that budget constraints hold no fear

for AMV when creating an outstanding commercial. Witness the COI’s

’Funeral Blues’ spot. The commercial, which contains domestic video

footage of children killed in road accidents, is one of the most moving

and effective public information films ever made.



HOW THE AWARDS ARE CALCULATED:



The ITV Award is given ten points, gold awards seven points, silver

awards four points, and bronze awards two points. In cases where the

same commercial has won more than one award, only the highest counts.

Companies must have won awards for more than one client to qualify.

Previous winners: Bartle Bogle Hegarty (1996), Bartle Bogle Hegarty

(1995), BMP DDB Needham (1994), Howell Henry Chaldecott Lury (1993).



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