For the first time in the history of the British Television
Advertising Awards Abbott Mead Vickers BBDO has been named the most
This long-awaited accolade rewards a high-calibre portfolio of humorous
and emotive work for clients as diverse as the Economist (top), W. H.
Smith, Pizza Hut, Famous Grouse (left), the COI and Alka Seltzer (below
left). AMV is a mature agency capable of producing consistently
excellent work - each commercial is born of AMV’s core philosophy that
creatives should produce scripts based on a strong idea.
The winning ads also demonstrate that budget constraints hold no fear
for AMV when creating an outstanding commercial. Witness the COI’s
’Funeral Blues’ spot. The commercial, which contains domestic video
footage of children killed in road accidents, is one of the most moving
and effective public information films ever made.
HOW THE AWARDS ARE CALCULATED:
The ITV Award is given ten points, gold awards seven points, silver
awards four points, and bronze awards two points. In cases where the
same commercial has won more than one award, only the highest counts.
Companies must have won awards for more than one client to qualify.
Previous winners: Bartle Bogle Hegarty (1996), Bartle Bogle Hegarty
(1995), BMP DDB Needham (1994), Howell Henry Chaldecott Lury (1993).