The British Television Advertising Awards 1999: Top Advertising Agency - The AFM Lighting Award/Abbott Mead Vickers BBDO

Abbott Mead Vickers BBDO has produced an extraordinary amount of creative riches this year. The Guinness ’Swimblack’ ad is not just a joy to watch - creating a pace all of its own - but it is also underpinned by sound strategic thinking. The agency’s work for BT over the years has, perhaps remarkably, managed to remain fresh, quirky and lovable. That confidence which so often shows in the ability to make ads with just the right note of humour also comes through with its work for Yellow Pages.

Abbott Mead Vickers BBDO has produced an extraordinary amount of

creative riches this year. The Guinness ’Swimblack’ ad is not just a joy

to watch - creating a pace all of its own - but it is also underpinned

by sound strategic thinking. The agency’s work for BT over the years

has, perhaps remarkably, managed to remain fresh, quirky and lovable.

That confidence which so often shows in the ability to make ads with

just the right note of humour also comes through with its work for

Yellow Pages.



And it’s not just the quality. The range of award-winning work from AMV

is also exceptional, with another BTAA gold for the shocking DETR ads

for Rear Seat Belts Education, which sent a chill down even the most

resilient of spines.



How the awards are calculated: the ITV Award is given ten points, gold

awards seven points, silver awards four points and bronze awards two

points. In cases where the same commercial has won more than one award,

only the highest counts. Companies must have won awards for more than

one client to qualify. Previous winners: BMP DDB (1998), Abbott Mead

Vickers BBDO (1997), Bartle Bogle Hegarty (1996), Bartle Bogle Hegarty

(1995), BMP DDB Needham (1994), Howell Henry Chaldecott Lury (1993).



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