Brittany Ferries appoints £3.5m creative account to Designate

Brittany Ferries has awarded its £3.5 million creative account to Designate, a specialist integrated agency based in Brighton, following a four-way pitch.

Brittany Ferries: appoints Designate to handle creative account
Brittany Ferries: appoints Designate to handle creative account

The agency will work on ads for TV, digital, social, press, outdoor and radio channels.

Bray Leino won the business in 2012 when Brittany Ferries consolidated its £4.5 million advertising, digital and media business into the agency. It continues to hold the media business.

Jason Triandafyllou, a partner at Designate, said: "We’re thrilled to have Brittany Ferries on board and we are going to be extra busy in the coming months helping them persuade British holidaymakers to choose their award-winning sailings and holidays to the best bits of France and Spain."

A new campaign is set to be released next month.

Richard Price, the head of marketing at Brittany Ferries said: "We worked successfully with Designate on a small destination campaign last year, and we’re looking forward to their input in developing creative concepts for our customer communications from autumn 2015 and into next year."