Emap Elan’s fledgling corporate sales strategy has been
strengthened with the appointment of a business director for its new
creative solutions unit.
Helen Brocklebank, ex-commercial director of Cabal, will head a team of
16 people developing all non-display revenue opportunities. These
include sponsorships, events, advertorial, database marketing and
online. She reports to commercial director Julie Harris and will work
closely with new corporate business director Cath Ware in spearheading
group deals across all the Elan titles as well as Emap Metro, Emap
Active and Emap Online.
The need for a creative solutions unit was identified by the agency
research which triggered the corporate strategy.
Brocklebank was part of the founding team at Cabal and was previously
head of project management at the National Magazine Company where she
had an advertorials brief. Before that she worked for Redwood on the
Harvey Nichols and Boots customer magazines.
Kate Holton moves into the creative solutions unit as promotions manager
for the youth portfolio and two other promotions managers are being
sought for the glossy and targeted portfolios.
An online manager is also being sought for the unit to manage the Escape
Routes and New Woman websites and others which, it is claimed, are to be
introduced imminently.
The full team is expected to be up and running by the end of
November.
Harris commented: ’Having one unit managing all the magazines’ sales
efforts will avoid duplication and allow us to spend more time offering
new solutions as well as group deals.
’We are delighted to get such a senior figure in the business to head up
our new operation.’
Elan is also recruiting a classified manager to cover for Jacqui
Elliott, who is taking maternity leave. Her other responsibilities for
the health and home titles will be assumed by Natasha Christie-Miller,
business director for the babies portfolio.
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