Brooke will replace the long-serving Edwin Sharpe as Unilever UK's media manager. Sharpe is retiring in 2006; he will continue in the role until he retires, but will spend the early part of next year handing over his responsibilities to Brooke.
Brooke, who will take up the position later in the year, will report to Nigel Cowlin, the head of media communications and planning for the FMCG giant.
The reporting structure continues Unilever's efforts to streamline its media planning team. Communications managers from across Unilever's operating companies all now report to Cowlin.
Brooke will work closely with Unilever's media agency, MindShare, which picked up the account in November 2004 as part of a EUR1 billion pan-European consolidation. Initiative was the incumbent on the account.
Before joining Media Audits, Brooke held positions at TSMS, Ogilvy & Mather, Initiative and Starcom Media-vest. He began his career working in TV and press sales.