Brothers and Sisters snatches Sky1 from TRBR

LONDON - Sky Networks has appointed Brothers and Sisters to handle the £10 million advertising account for Sky1, ending its relationship with The Red Brick Road.

Sky1...appoints Brothers and Sisters
Sky1...appoints Brothers and Sisters

Brothers and Sisters already handles advertising for Sky Sports and recently launched Sky1's new autumn schedule and new on-air identity. It is understood to have won the business without a pitch.

Sky Networks appointed The Red Brick Road in July 2007, after a three-way pitch against Bartle Bogle Hegarty and WCRS, which handles the Sky corporate and consumer account.

The appointment was overseen by Alex Lewis, Sky Networks' director of marketing and communications.

Earlier this month WCRS won a brief to create advertising for Sky Movies, following a pitch against The Red Brick Road and Sky's in-house creative agency.