Brule's Monocle celebrates first anniversary with fragrance launch

LONDON - Tyler Brule's international affairs, business and culture magazine Monocle is celebrating its first anniversary with the launch of a unisex fragrance created by Comme des Garcons.

Dubbed Scent One: Hinoki, it will launch during London Fashion Week next week. The scent is described as drawing "inspiration from the traditional baths of Japanese ofuro and the woodland of Scandinavia" with a base note of Encens de Somalie and a deep head note of camphor.

The packaging for Scent One: Hinoki is a crisp, linear black box with Monocle's signature font to convey sophistication. The bottle itself is sleek, minimal clear glass with a black topper.

Tyler Brule, founder and editor in chief of Monocle, said: "The inspiration for this fragrance comes from a perfectly still, slightly chilly spring morning spent soaking in a tub at the Tawaraya in Kyoto. It pulls together our memory of the mosses and trees outdoors and sharp note of the boxy, hinoki tub."

This limited edition scent will retail for £55 and will be sold from stores including the Dover Street Market in London and Colette in Paris, as well as selected Comme des Garcons stores and via the Monocle website.

The launch of the fragrance follows the magazine's name checking in a song by Chicago rapper Lupe Fiasco.

The 25-year-old Grammy nominee Lupe Fiasco named Monocle magazine in a song about his top aspirational brands.

I like Go-Yard bags and green Now-n-Laters
Monocle magazine and Japanese manga
Featuring Asperaticks and HTM trainers
I like Street Fighter 2 I just really hate zanga

Monocle has newsstand distribution of 150,000 copies and around 5,500 subscribers.

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content