Bryant Homes puts M&C Saatchi's £2m ad task up for pitch

Bryant Homes is in talks with agencies about reviewing its £2

million above-the-line creative task 15 months after it appointed M&C

Saatchi to the account.

Steph Gadd, the marketing manager of Bryant Homes, said: "We are talking

to agencies. We are in preliminary discussions with several agencies at

the moment."

Gadd insisted that the talks were at an early stage and added that she

was seeking an agency that could provide an integrated approach.

The admission follows September's news that AXA UK's top marketer, Andy

Hurst, had left the insurance group to join Bryant Homes as its director

of sales and marketing.

The M&C appointment was made by Bryant Home's then group marketing

director Lorraine Morrissey, who has since left the company. M&C pitched

against J. Walter Thompson and the incumbent agency Wallis Tomlinson to

secure the account last August.

The media account, held by Walker Media, is not going to be affected by

the talks.


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