BSkyB awards £3m account to Arcom

- UK pay-TV broadcaster BSkyB has handed the advertising for its business service to Arcom Communications.

- UK pay-TV broadcaster BSkyB has handed the advertising for its business service to Arcom Communications.

Arcom, which was formerly known as the Arc Group, will handle all marketing communications for Sky Business including advertising, design and direct marketing.

Sky Business will launch in September and is aimed at around 40,000 pubs and clubs across the UK.

Media is unaffected by the appointment and will continue to be handed by Universal McCann.





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