BSkyB buys 365 Media

BSkyB is to acquire the online sports information and gaming firm 365 Media Group in a £96m deal.

365 Media, previously known as UKbetting, owns sports and gambling sites including Football365, Cricket365, Sportinglife and Planet Rugby. 
The broadcaster believes the acquisition will complement its existing portfolio of Sky Sports' websites. In August this year Sky bought online sales house Aura which represents most of the websites for Premiership and Football League websites.
As well as increasing reach into the predominantly male audience, Sky has claimed it now has a broader platform for its gaming and betting activities, called SkyBet.
Sky's chief financial officer Jeremy Darroch said: "Bringing together 365 Media's extensive network of sports and gaming websites with our own Sky Sports and SkyBet businesses will allow us to reach a broader audience. This will give greater presence in online advertising and will position us to take full advantage of growing opportunities in gaming."

Topics

CAMPAIGN AI

Save time, inform your growth strategy and interrogate raw data yourself with Campaign AI, our bespoke data intelligence service.

Schedule a demo

Enjoying Campaign’s content?

 Get unlimited access to Campaign’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content