BSkyB expected to further DTV offerings

- British Sky Broadcasting is expected to make the most of the lifting of non-competing clauses as a result of its increased stake in Open… by upping its interactive television offerings.

- British Sky Broadcasting is expected to make the most of the lifting of non-competing clauses as a result of its increased stake in Open… by upping its interactive television offerings.

The clause prevented BSkyB from offering interactive services linked to its own television channels, but has been lifted as a result of BSkyB increasing its share in Open…

Open… has been a standalone service since launch, so the next step for the broadcaster will be to build interactivity into its existing channels.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content