BSkyB joins Flextech for home shopping venture on Open

BSkyB’s interactive television service Open has finalised a deal with Flextech Television to create five home shopping channels to launch early next year.

BSkyB’s interactive television service Open has finalised a deal

with Flextech Television to create five home shopping channels to launch

early next year.



Flextech Interactive, the ecommerce division of Flextech, will initially

launch two shopping services scheduled to be up and running on Open from

March 2000.



Scene One will be based on Flextech’s listings and reviews websites,

which will sell CDs, books, videos and tickets.



UKTV will offer pay-TV viewers the BBC’s books and merchandise from

series such as Walking with Dinosaurs and Teletubbies.



The agreement also includes an option for two other shopping zones as

well as an option for a Discovery store.



The two other confirmed sites are Screen Shop, which will sell domestic

products, and TV Travel Shop, which will offer discount holidays.



Ashley Highfield, general manager of Flextech Interactive, said:

’Flextech will give all its shops a consistent look and feel within Open

so they are easy to use with the TV remote control.’



James Ackerman, chief executive of Open, said: ’Flextech offers popular

and informative channels. Interactive digital TV is all about using

technology to widen choice in a consumer market.’