BSkyB reappoints Sharpen Troughton Owens Response to DM roster

Sharpen Troughton Owens Response - formerly Red Cell Response - has landed a place on BSkyB's £25 million direct marketing roster a year after it was eliminated from it.

The agency has started work on a number of briefs aimed at helping the broadcaster increase its subscriber numbers. Sky has a target to sign up ten million subscribers by 2010.

The agency is working on a project to promote Sky's new pricing system, which allows customers to buy certain packages on a month-by-month basis.

It will also develop campaigns to boost subscriptions in areas where take-up is low.

The agency will work alongside Partners Andrews Aldridge, Finex and Flourish, which were appointed after a roster review last year.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content