BSkyB is poised to trawl for a new advertising agency to replace
M&C Saatchi, which it parted company with earlier this year.
The broadcaster, which said it would take the advertising for its Sky
Entertainment division in-house at the time of the split, is now looking
for a new marketing director who will be briefed to conduct an agency
search. It is believed Sky is close to appointing someone to the
Since the split in February, the broadcaster has set up a ’virtual
agency’ that includes input from WCRS and the design agency, Wolff
Sky Entertainment, the distribution division of BSkyB, was created in a
restructure of the company last August. In 1998, it spent about pounds 8
million on advertising its satellite system and pounds 20 million on the
launch of Sky Digital.
The new marketing director will report to Jon Florsheim, distribution
and marketing director for BSkyB, whose remit also includes Sky
Networks, the broadcaster’s programming arm.