BT said the acquisition would strengthen the e-commerce and IT integration capabilities of BT Expedite, its retail solutions division, and will provide multi-channel shopping for retail customers.
Fresca provides fully managed and hosted e-commerce services to over 20 retailers, including Thomas Pink, Great Little Trading Co., Habitat, Moss, Whistles, Harvey Nichols and Mosaic Fashions -- the parent company of Oasis, Karen Millen, Warehouse, Shoe Studio, Principles and Coast.
Helen Slaven, chief executive of BT Expedite, said: "Through its existing products, Fresca gives BT Expedite a full suite of solutions to support multichannel retailing.
"Fresca brings to us a strong product set and one of the sector's leading experts in online retailing. We look forward to working with retailers as their multichannel strategies develop."
BT is acquiring shares in Fresca from the management and employees. The gross assets of the company as at March 31 last year were £850,000.
Sarah Hughes, managing director of Fresca, said: "From our earliest discussions with Helen and her colleagues at BT Expedite, the benefits of an acquisition by BT were clear for both our customers and employees. We look forward to working as part of BT in strengthening its e-commerce offering in the retail market."