BT announces shortlist for £110 million media account

- BT has shortlisted Initiative Media, Carat, The Allmond Partnership and the incumbent IDK to pitch for its £110 million TV buying account. Written submissions are due in on 15 June, and a further shortlist is expected before the end of next month.

- BT has shortlisted Initiative Media, Carat, The Allmond Partnership and the incumbent IDK to pitch for its £110 million TV buying account. Written submissions are due in on 15 June, and a further shortlist is expected before the end of next month.



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