BT "Behind the scenes - Alec Baldwin" by Abbott Mead Vickers BBDO

Alec Baldwin is the latest celebrity to gently mock himself in a "behind the scenes"-style ad for BT.

Abbott Mead Vickers BBDO created the spot, in which Baldwin tests BT’s claim that its 4G and Wi-Fi are as good as Baldwin’s dramatic delivery by giving dramatic readings in a range of everyday locations while using his mobile. Baldwin follows in the footsteps of Ryan Reynolds, Rebel Wilson and Ewan McGregor, who have all starred in ads for the telecoms giant.

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