BT "Broadband rage" by Saatchi & Saatchi London

BT is continuing its tirade against poor connectivity with an ad about "broadband rage".

Set to a cover of Basement Jaxx’s Where's Your Head At, the TV ad begins as a woman surfing the internet finds out that her wi-fi is acting up. The revelation sends her into a rage, at which point she breaks her router, smashes her computer and throws it into her fish tank (almost electrocuting her pet fish along the way).

However, it seems she is not the only one suffering from wi-fi issues, as other members of the public also break their routers and smash eggs in frustration (a waste of perfectly good eggs). It ends by showcasing BT’s "unbreakable wi-fi", which is backed up by EE for extra internet-savvy goodness.

The campaign includes digital, radio, print and outdoor activity. It was written by Tobias Tercic, Philip Gull and Alex Kosterman, art directed by Hernan Dietrich and Helen Giles, and directed by The Sacred Egg through Riff Raff Films. Media is handled by Essence.

Last September, BT launched an ad starring "pixelated Paula" to encourage members of the public to reconsider their internet providers.


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