BT's business-to-business division bases its latest campaign around an art installation that celebrates how it connects customers at every level.
The brand worked with perceptual artist Michael Murphy to deliver the 3D installation.
The design is made up of material relating to contact centre solutions, including headsets, lanyards, keyboards, routers and chairs. When viewed from specific angles the collection of objects to display the word "experience", and a heart shape.
BT wanted to illustrate that where customers see one problem, it sees the whole picture, bringing humans and technology together to make the complicated simple and the complex whole.
"Connected experiences" was created by Antony Bell and Phil Siegle at Wunderman Thompson and built in Shoreditch.